A New Year / by Sabria McElroy

Now that the holiday season has worn off, we wanted to share with you some of our best moments of 2018 and what is in store for us in 2019.

2018 Highlights
This year was big for Born To Be – it was reborn! (Forgive the pun – it’s the holidays ☺). 
As many of you know, I have two kids and I’m a lawyer. My work is often demanding. Although launching Born To Be has been my goal for some time now, I had reached a point where I didn’t feel that I could handle the tasks needed to move Born To Be forward. Honestly, my passion project had turned into another source of stress.
But I couldn’t let go of my dream of seeing Born To Be get off the ground. So, I decided to invest in Born To Be by getting help and earlier this year, Annie joined the team. Even though this has been one of my busiest years yet, with a ton of travel in the past few months, Born To Be has made a lot of progress since I hit the restart button.  
We updated our website and launched our social media. We’ve redesigned and refined our play dress design and we’re very happy with where it is now. We’ve searched all over for high-quality, super-soft, sustainable fabrics and I think we’ve finally found the right supplier.

Born To Be also did two events. First, in May we had a booth at Wynwood Art Walk in Miami, an outdoor marketplace for local businesses and vendors. We were hoping to get the word out about Born To Be and possibly sell a few of our initial production run Born To Be onesies. However, the event was pretty much a disaster. We had only talked to a few people before a torrential downpour forced us to quickly take shelter under our tent cover, which did little to keep us and our stuff from getting soaked. 

Fortunately, our second event in November – the Women Empower Expo  – was indoors and much more successful! We met a lot of interesting women and my daughter, Leila, even modeled our sample play dress.

Resolution for 2019
Our New Year’s resolution is simple – officially launch our brand!
Before we get there, there’s still quite a few pre-launch to-do’s, as well as a few challenges to overcome. We’ll definitely keep you posted on our progress and updates in 2019.