Shortly after my daughter, Leila, was born, Born To Be was, well, also born.
The idea – like many ideas – started when I wanted something I couldn’t find. When I went shopping for my daughter, I found lots of baby girl onesies that said “princess” or “adorable” or that were decorated with flowers, hearts, and bows. But what I wanted was an adorable, creative onesie for my daughter that featured an engineering theme or a girl astronaut or said something like “P is President (not just princess).”
I thought, how cool would it be if my daughter stood out with some sort of cute, girl power themed outfit. I wanted to make a statement about the endless potential I saw in my baby girl. People would comment on how she was going to grow up to be a scientist or the president and refrain from calling her “princess.”
I also felt it was important. Even though Leila was an infant at the time and didn’t care what she was wearing, I knew that gender stereotypes influence how adults interact with babies and that, in turn, influences babies’ development. I thought that greater diversity in clothing for baby girls might remind people to focus on and support girls’ curiosity and intelligence.
So I decided to start a clothing company that would make the kind of clothes that I wanted to buy for my daughter.
I came up with a name (which has since changed) and a concept that I really liked – each clothing item in my line would center around a “born to” theme. For instance, a “Born to Discover” shirt would feature a science-themed design.
But I was a new mom who had recently returned to my full-time job as an attorney. I didn’t really know where to begin to start a clothing company and more than a year passed before Born To Be really began to develop.
By this point, I had learned a lot about the fashion industry and I knew that I wanted to create a product that was manufactured in the U.S. and that used eco-friendly fabrics and inks. And I finally started taking concrete steps to make it happen (more about that in future posts!).
After talking to other parents about Born To Be, I also decided to expand my product line beyond baby and toddler sizes to include little girls' sizes as well. I realized that there was still a need and desire for empowering and beautiful clothing lines for little girls like Born To Be.
Recently, my daughter has made me see this even more clearly. Since turning two a month ago, she has begun insisting on picking out her own clothes. She strongly prefers clothes that have graphics and prints over anything plain because they reflect the things she’s interested in and loves. If she had her way (and she usually does), her clothing rotation would consist of shirts and dresses featuring Minnie Mouse, trains, the moon and stars, fish, and flowers. (You can probably guess which items from the rotation were made for boys.)
Like kids everywhere, Leila is starting to use clothes as a form of self-expression. I want to make sure that her options aren’t limited by gender stereotypes and that she’s able to express a wide range of interests, from planets to computers to dancing.
That’s why I can’t wait to add the first Born To Be designs to her wardrobe. She told me that she likes the mock-ups. (Her exact words were, “Nice!”). Fingers-crossed that they make it into the rotation!